Before 2025, natural evolution will over-power any remnants of 20th century business models.Friction-eliminating, hyper connected, new-business-model-enabling forces are reshaping the millennial-generational world to pivot on digital-everything. A perfect storm of technologies and new behaviours is gathering across every industry and encircling every business. Tomorrow's market leaders are quietly preparing to exploit the power of disruption, while many of today's incumbents won't comprehend their exposure until the 'defence by cost-cutting' death-spiral begins.
Over the next month, year and decade; evolutionary commercial pressures will relentlessly accelerate. Today, every brand faces mounting survival risk; while new opportunities for the most purposeful, coherent, responsive and agile expand by the day.